{"product_id":"discipline-over-comfort-t-shirt","title":"Discipline Over Comfort T-Shirt","description":"\u003cp\u003eSome people choose comfort.\u003c\/p\u003e\u003cp\u003eOthers choose who they become.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDiscipline Over Comfort\u003c\/strong\u003e isn’t just a phrase—it’s a standard. The early mornings. The extra reps. The days when no one’s watching and you show up anyway.\u003c\/p\u003e\u003cp\u003eThis tee is built for that mindset.\u003c\/p\u003e\u003cp\u003eClean, bold, and unapologetic, the distressed front print hits like a reminder you carry with you—whether you’re in the gym, on the job, or pushing through when it would be easier to stop.\u003c\/p\u003e\u003cp\u003eLightweight, breathable, and built to move, it’s made from premium Airlume combed and ring-spun cotton that feels good from the first wear and holds up over time. The fit is athletic without being restrictive, and the structure keeps its shape no matter how hard you run it.\u003c\/p\u003e\u003cp\u003eBecause discipline isn’t loud.\u003c\/p\u003e\u003cp\u003eIt’s consistent.\u003c\/p\u003e\u003cp\u003eAnd it shows up every day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWear it when it matters most.\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePremium 100% Airlume combed \u0026amp; ring-spun cotton (4.2 oz\/yd²)\u003c\/li\u003e\n\u003cli\u003eRetail fit with side seams for structure and durability\u003c\/li\u003e\n\u003cli\u003eRibbed collar + shoulder taping for long-lasting shape\u003c\/li\u003e\n\u003cli\u003eHigh-quality DTG\/DTF print designed to hold up wash after wash\u003c\/li\u003e\n\u003cli\u003eTear-away label for all-day comfort\u003c\/li\u003e\n\u003cli\u003eResponsibly sourced and ethically manufactured\u003c\/li\u003e\n\u003cli\u003eMachine wash cold\u003c\/li\u003e\n\u003cli\u003eTumble dry 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